Following a successful bond issuance. France’s The Blockchain Group revealed intentions to buy 590 Bitcoin (BTC) in a novel action highlighting the rising institutional acceptance of cryptocurrencies. This calculated purchase emphasises the changing junction of conventional finance and digital assets and helps the company become a major actor in the European crypto scene.
Blockchain Group Expands Bitcoin Holdings
Confirming the purchase of 590 BTC. The company is valued at about €47.3 million, the France-based digital consulting company Blockchain Group. The company specialises in data intelligence. Artificial intelligence and distributed technologies have confirmed that with this transaction. The company’s Bitcoin holdings significantly increased: 620 BTC, valued at more than €50.5 million at current market values.
A €48.6 million convertible bond issued on March 6, 2025, funded the purchase. In line with the company’s Bitcoin Treasury Company approach, about 95% of the profits from this bond issuance went toward the acquisition and perpetual ownership of Bitcoin.
Bitcoin Treasury Strategy Metrics
The Blockchain Group’s approach to establishing itself as a Bitcoin Treasury Company includes a larger plan, including participation in Bitcoin accumulation. With this strategy, one seeks to increase the quantity of Bitcoin per share over time by acquiring and holding it as a long-term asset. To monitor the effectiveness of this approach, the firm has developed key performance indicators (KPIs), including “BTC Yield,” “BTC Gain,” and “BTC € Gain.”
Reflecting the significant increase in its Bitcoin holdings, the corporation has attained a BTC Yield of 709.8% starting in 2025. The success of related concepts, most notably that of Michael Saylor’s Strategy, the biggest Bitcoin Treasury Company in the world, and Japan’s Metaplanet, shaped the choice to use this approach.
Blockchain Acquisition and Custody
The Blockchain Group Luxembourg SA, a wholly owned business affiliate, performed the acquisition. Swissquote Bank Europe SA, a regulated virtual asset service provider based in Luxembourg, arranged the purchase. Taurus, a Swiss digital infrastructure company focused on safe storage solutions for digital assets, handled custody services for the acquired Bitcoin.
Blockchain Group’s Bitcoin Strategy
The Blockchain Group’s stock performance has changed with the news of the Bitcoin acquisition. CEO Alexandre Laizet has attributed the company’s good stock performance to emphasising Bitcoin accumulation. Emphasising that the approach’s core is to “accumulate Bitcoin, never sell it, and hold it indefinitely,” he sought to increase long-term shareholder value through capital-raising operations.
A blockchain group’s Bitcoin strategy usually includes investment, development, and ecosystem participation. They may use Bitcoin’s restricted quantity and long-term appreciation to store money in their treasury. Additionally, they may invest in or establish Bitcoin mining operations to secure the network and make revenue. Some groups develop Bitcoin wallets, payment gateways, and layer-two solutions like the Lightning Network to speed up and lower transaction costs. Additionally,
France’s Digital Asset Regulations
The May 22, 2019, PACTE Act outlines France’s digital asset legislation. DASPs must register with the Financial Markets Authority (AMF) to provide custody. Buy or sell digital assets in legal currency, swap digital assets for other digital assets, or run a digital asset trading platform.
By following these rules, the Blockchain Group shows its dedication to operating inside the legal system and guaranteeing the compliance and security of its digital asset ownership.
Blockchain Group’s Bitcoin Accumulation
The Blockchain Group wants to use its €300 million capital-raising capacity by 2025–2026, accelerating its Bitcoin Treasury Company plan. Targeting the acquisition of 21,000 to 42,000 BTC by 2028–2029 and 170,000 to 260,000 by 2032–2033. The corporation hopes to possess roughly 210,000 BTC, 1% of the fixed total supply.
With the possibility to affect market dynamics and investor opinions of cryptocurrencies as a valid asset class. This ambitious initiative places The Blockchain Group as a major institutional participant in the Bitcoin ecosystem. Between 170,000 and 260,000 BTC were acquired by 2033–2034. TBG’s approach seeks to represent roughly 1% of Bitcoin’s fixed total supply.
Using its potential for capital raising to support acquisitions without selling any of its interests. The company intends to achieve this through a phased accumulation model. Should Bitcoin’s value reach €1–2 million per coin by 2033–2035. TBG’s assets might constitute a net worth between €210 billion and €420 billion.
Final thoughts
The purchase of 590 Bitcoin by The BBlockchain Group after the bond shows signifies a significant turning point in the way conventional financial tactics interact with digital asset investments. The organisation proves its balance sheet by benchmarking against other institutions’ standards.
They are considering comparable approaches using a Bitcoin Treasury organisational structure. The Blockchain Group’s strategy might serve as a model for others in the sector as the regulatory environment evolves. The environment changes, and institutional curiosity in cryptocurrency rises.
